We book the sales calls. You only pay for the ones that show up.

Done for you cold email outreach: the list, the copy, the sending, the replies. You just take the calls.

Book a call

15 minutes. If it isn't a fit, we'll tell you on the call.

What this actually looks like for you.

Move the numbers to your own. Same conservative assumptions either way, not a best case.

Emails sent per day 3,000/day
1k2k3k5k10k
Average value per deal you close $10,000
$500$50,000
Close rate from meetings 20%
5%50%

Assumes a 1.5% reply rate, 5% of replies are positive, 40% of those book a meeting, sent over 22 days a month. The tech fee below covers the sending platform only, your rate per call that shows is agreed separately.

Replies0
Positive replies0
Meetings booked0
Deals closed0
Projected revenue $0
Tech fee this month $0
Estimated return 0%
See if this holds up for you

Referrals and content take time you don't have. Outbound starts now.

There are three real ways to get more conversations with buyers. Only one of them can start this week.

Content & SEO

Builds real authority over time. Six to twelve months before it sends you a single qualified conversation.

Paid advertising

Needs real testing budget before you know if it works, and you're bidding against national brokerages for the same clicks.

Cold email outbound

We go straight to the specific companies and decision makers you want to talk to. First conversations usually land within weeks.

The whole deal: you pay when a qualified call shows up. Not before.

Example statement what a month actually bills
Qualified call booked. Showed up. 1 call fee
Booked, then no showed. $0.00
Wrong company. Not your buyer. $0.00
Quiet week. Nothing booked. $0.00
Owed for calls that didn't happen $0.00
Example only. Your per call rate is agreed in writing before the first email goes out.

Qualified means four things. The company you asked for, the person who can say yes, on a time they agreed to, and they turned up. Miss any one of those and the call is free.

The risk on results sits with us. We build the list, write the copy, run the sending and work every reply. If none of that puts a real call in front of you, there is nothing to invoice.

No setup fee and no long contract. Stop the month it stops working for you.

Most lead gen agencies still bill you whether or not anyone shows up. We built ours not to.

Typical retainer agency
  • $3,000 to $5,000 a month, whether calls show or not
  • Three to six month lock-in contracts
  • One generic template sent to a purchased list
  • You chase down and qualify the replies yourself
  • You still pay for the calls that no show
Cold Ledger
  • Tech fee covers our cost. Profit only comes from calls that show
  • No lock-in. Leave the month it stops working for you
  • List and copy built and signed off for your offer before anything sends
  • We work every reply. Only the real ones reach your calendar
  • A no show costs you nothing

Right now your next deal depends on someone remembering you.

Referrals and inbound turn up when they turn up. You get a good month, then a quiet one, and nothing tells you which is coming next. Nothing you own is starting conversations with the buyers who have never heard your name.

What happens once you say yes.

1

We build the list

You tell us who you want to talk to. We pull and verify the companies and the people, and you sign it off before anything sends.

2

We write the emails

Short and plain, written to get a reply rather than to impress. You approve the angle, then we test versions of it against each other.

3

We send

From our own domains and warmed inboxes, never yours. Volume climbs as those inboxes mature, so your main domain stays clean.

4

We handle the replies

Every reply gets worked. Questions answered, brush offs handled, and the real ones booked straight onto your calendar.

Questions you're probably about to ask.

What counts as a qualified call?

We write the criteria down with you before anything sends: the type of company, the size, the job title, and what the person has to have agreed to. A call only bills if it matches that list and the person turns up. If it doesn't match, or they no show, you pay nothing for it. There is no judgement call left over to argue about later.

What does this cost?

Two numbers, and we'll put both in front of you on the call. A flat monthly fee of around $600 covers the sending platform, the domains and the inboxes. That is the cost of running your campaign, not our margin.

Everything else is a fixed fee per qualified call that shows up. No setup fee, no retainer, nothing hidden behind it.

You're new. Why should I take the risk?

We're new and we're not going to pretend otherwise. That is exactly why the offer is built this way round. We put in the list building, the copy and the sending up front, and if nobody worth talking to lands on your calendar, we have worked for free. The only way we make money here is by putting deals in front of you first.

How long until the first calls, and will this hurt my domain?

We send from separate domains that we buy and warm ourselves, so your own domain is never in the sending. Warm up takes two to three weeks before the volume is worth anything, and first calls usually land somewhere in weeks three to five.

We book the sales calls. You only pay for the ones that show up.

Book a call